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Sommeliers Choice Awards 2024 Winners

BevMo’s Jeff Feist on Taking Part in USA Spirits Ratings

"Giving a rating to just liquid, blind has its place in the market and is very important, but that is different to when I have to decide what to put on the shelf. The USA Spirits Ratings competition is closer to the way I make chain assortment decisions." - Jeff

2025 London Wine, Beer and Spirits Competitions Is Now Open. Enter Wines, Beers and Spirits Today and Get A Boost Globally.

28/10/2013

How To Protect Your Wine, Spirits or Beer Brand Trademark In China

Legal and Regulatory

On this page BTN writes about How To Protect Your Beverage Brand Trademark In China and How the Chinese are Challenging Intellectual Property.

04/05/2021

Rachel Malm: USA Spirits Ratings judges brands the same way the best drink buyers do

Rachel Malm is well placed to know whether a new spirit brand is going to work or not, for that is what she does every day in her job as associate at Bitters in Bottles in San Francisco.

08/07/2013

A Stellar Sales Pitch Starts With Only One Thing?

Sales and Marketing

Why should the wine wholesaler buy anything from you? Why should the beer importer buy anything from you? Why should the liquor retailer buy anything from you? A good answer to that question is important for your success.

15/09/2017

David and Goliath: How to Target and Overtake Category Leaders

Distribution

Where to focus to take on – and take out – your biggest competitors in the beverage world.

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Sommeliers Choice Awards 2024 Winners

BevMo’s Jeff Feist on Taking Part in USA Spirits Ratings

"Giving a rating to just liquid, blind has its place in the market and is very important, but that is different to when I have to decide what to put on the shelf. The USA Spirits Ratings competition is closer to the way I make chain assortment decisions." - Jeff

More articles

How To Protect Your Wine, Spirits or Beer Brand Trademark In China

Legal and Regulatory

Rachel Malm: USA Spirits Ratings judges brands the same way the best drink buyers do

A Stellar Sales Pitch Starts With Only One Thing?

Sales and Marketing

David and Goliath: How to Target and Overtake Category Leaders

Distribution

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